Can Guide really improve my employer brand?

Employer brand can often feel squishy and complex. Guide helps you get tactical, designing and controlling the experience your candidates get once they enter your interview funnel. Instead of inconsistent collateral that lives in various places and is hard to track, Guide will help you control what is shared and give you insights to see exactly what content is engaging and what can be improved.

What is the difference between Guide and other approaches to employer brand?

Our view is simple: the most bang-for-your-buck employer brand dollars that can be spend are those delivered to candidates who are already engaging with your brand in some way. You're already spending tremendous resources to interview candidates, yet 99 out of 100 will not see an offer. The story those 99 tell when they leave your process can be a source of contagious brand affection--or the opposite.

Telling stories is hard. How difficult is it to implement Guide?

While better stories are told with better content, Guide is surprisingly easy to implement. Rather than building templates for each department and role, simply add your company's domain into our brand library and watch the AI-magic come to life. Guide will draft your company story and brand template, leaving just the polish to you. With Guide's ATS integration, once connected Guide will auto-populate your templates with candidate-specific content like interview schedules and interviewer bios to make your story come to life.

EMPLOYER BRANDing

Showcase your brand and differentiate your interview experience.

Make your company stand out and close more candidates with an unforgettable interview experience that's always on-brand.

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Webpage showing Good Health's mission, interview plan, and resources about healthy food and team.

“At Gitlab, we've found most success with employer brand by infusing it into our interview process. This leaves a positive impression with candidates whether they're hired or not, driving up NPS and referrals.”

Carli Chiodo, Senior Manager of Talent Brand at Gitlab

Deliver an on-brand experience at scale.

Showcase your unique company culture and employer brand to every candidate from the moment your interview process kicks off.

See it in action

Job interview plan steps and Good Health mission with images of healthy cooking and team gathering.

Smiling woman with red hair standing and speaking in a video titled 'A word from Petra Olson'.

Highlight your brand story and go beyond your careers page.

Relying on engineering and marketing teams for employer brand initiatives is a strategy of the past. Bring the control into the hands of the talent team with collaboration features for every stakeholder.

See it in action

Ensure brand consistency across every department, role and requisition.

Whether your recruiters are seasoned or in training, you can ensure your brand is represented consistently and accurately at every touchpoint.

See it in action

UI screen titled Engineering Guide Template with branding, overview, interview plan, and photo of a team in discussion.

Branding design for Good Health with stylized fruit icon and text near color palette and editing tools.

Elevate your brand with every candidate touchpoint.

Unify your team with branded email signatures that give your recruiters storytelling superpowers.

See it in action

Why talent teams love Guide for employer branding.

Improve time-to-hire

Experience the power of a true storytelling with unified collateral that helps you deliver the right brand content at the right time.

Reduce cost-per-hire

Improve conversion rates and reduce time-to-hire with a strong brand experience that drives engagement and referrals.

Increase offer accept rates

Closing starts at the first conversation. Leverage branded collateral to answer objections before they're raised.

Increase NPS

A better candidate experience means fewer negative reviews and happier candidates, regardless of the outcome.

Reduce drop-off

Make every candidate feel like a VIP by unlocking valuable information at every stage of the candidate journey.

Accelerate referrals

Drive candidate referrals by delivering a memorable experience that leaves a positive impression, hired or not.

Showcase your brand and differentiate your interview experience.

Deliver an on-brand experience at scale.

Highlight your brand story and go beyond your careers page.

Ensure brand consistency across every department, role and requisition.

Elevate your brand with every candidate touchpoint.

Why talent teams love Guide for employer branding.

Improve time-to-hire

Reduce cost-per-hire

Increase offer accept rates

Increase NPS

Reduce drop-off

Accelerate referrals

Employer Brand FAQs

Coordinate 7x faster with AI-first interview scheduling.

AI that makes hiring sense.